The Duty of CCPA in Performance Marketing CampaignsCCPA, or the California Consumer Personal privacy Act, offers customers a range of rights regarding their individual information. This includes providing the ability to opt out of having their information sold or used for marketing purposes. This has significant implications for digital marketing p

The Role of CCPA in Performance Marketing CampaignsCCPA, or the California Consumer Personal privacy Act, provides consumers a range of rights concerning their individual information. This includes giving them the capacity to pull out of having their information offered or used for marketing objectives. This has considerable implications for electr